You probably know by now that in order to grow your internet business you need visitors, and lots of them. But what if you have visitors to your site, but not making money yet?
Do you know how your visitors are finding you? Which pages they enter your site through? Which pages they are leaving from? All this information is important and can make or brake your business.
Google Analytics is free and will give you a lot of information about your site. Here is a quick review of how to install it on your sites.
Go to http://www.google.com/analytics/ to get started. If you already have a Google account, you are all set to go. If not, get a Gmail address.
Once you are logged into your Gmail account, you’ll see this:
After that, it’s really just following the prompts you see on the page.
Here is what you’ll see after clicking on the sign up button:
Fill out your website URL, name , etc. and aftyer you agree to the terms of service, you’ll get some code you need to upload to your site.
Here is how it looks right after you signed up:
Placing the code on your site
Once you arrive at the code, highlight & copy it, then go and place it before your </body> tag on all of your website pages. If you have a static site, you’ll need to use a multi-file find and replace tool, like Dreamweaver of FrontPage.
If you have a WordPress site, it’s as easy as editing your footer.php file and you are all done. You still need to see if your data is flowing. Go back into your analytics account, click on “edit”, and you’ll see a link that says “check status”. Click on that and you should be all set.
Then, after a day or so, you can start seeing data come in that will help you make the right decisions for your business. Don you have any questions? Let me know.