Yesterday we learned how to install Google Analytics program. To recap, this tool is free and easy to set up, it will not mess up your site, and it will give you an idea about what is happening with your website.
If you pay attention to what the Analytics tool tells you about what your market is doing, and if you make the appropriate adjustments, you are on your way to higher profits.
So, how can you understand your audience better with the Analytics program?
Firs of all, you can see where your traffic is coming from: on the left side of the dashboard, there is a link for “Traffic Sources”, and once you click on that you’ll see this:
As you can see, there are several types of traffic to check for. Let’s take a look at the traffic I have for this site form referring sites:
Now, do you think that information is important to me? Of course it is: fist of all, I know that my top traffic referrer is Lynn’s SSWT forum. Do you think I’ll be inclined to participate more in the forum there? You bet!
M6y second source of traffic is Twitter, so there I have an incentive to continue to build relationship over there.
Now, if you click on the “Content Link”, located under the “Traffic sources” link, you can see your top visited pages, which are also called entry pages. How can you use this information? Two ways:
1. Create specific pages for keyword phrases you were found through, but you don’t have a specific post for.
2. Check your top entry pages to make sure your visitors gets the best experience when they land on that page. Do you have broken links? Is the page monetized porp0perly? Do you have a call to action?
Are you using Google Analytics? Do you have questions? Do you use it differently than mentioned above? I’d love to hear your thoughts.