How Social Networking Grows Your Business

There’s no doubt, social networking gives you access to your audience but what else can you accomplish with this tool?

Social gives business owners the ability to:

• Build an online presence
• Increase website traffic
• Boost SEO
• Establish credibility
• Connect with your audience
• Glean valuable information to grow your business

Whether your online business is just starting out, or you’re a large corporation, adding social networking to your marketing strategy will help you promote and grow your business.

Options to Use Social Networking to Promote Your Business

There are a number of ways you can use social networking to promote your business. Let’s take a look at the most popular and powerful.

• Drive Traffic to Your Blog or Website – Post a curiosity generating or attention grabbing headline and include a link to your website.
• Promote – Launching a new product? Announce it via social networking sites. Offering a huge holiday discount? Let people know.
• Share Lessons and Experiences – Social networking is about connecting. If you have something relevant to your industry to share, share it. Start conversations and partake in them.
• Share Pictures, Audio and Video – Many social networking sites embrace visual forms of posting as well. YouTube of course is a video social networking site but even Facebook lets you link to and post audio and video messages. And Twitter developers have created picture and video sharing applications.
• Share Information – Post interesting and relevant statistics, quotes, or headlines and start a conversation. When appropriate, link to your company website.
• Advertise – Many social networking sites also sell advertising space.