Wrapping Up the PPC Challenge

Today is the last day of the PPC challenge over at Matt Levenhagen’s forum and my last update. It’s going to be a short, one, as I haven’t been able to add any more campaigns this past week.

Taking a look at the image to the right, you’ll see :

Impressions: 87,922
Clicks: 889
CTR: 1.01%
Cost: $182.17
Commission: $115.82
Profit: – $66.35

So, I ended up spending more than I made, but that’s OK: now it’s time to go back and analyze things and make adjustments. As a matter of fact, I already paused a few ad groups.

During this challenge I found some amazing merchants that I want to explore/promote further: some I realized would do better with video promotion, some with bum marketing, and some by even creating sites around some of the products. In the end, that is the reason I blasted in the first place: to find merchants and/or products to promote.

Am I disappointed I didn’t reach my goal of 50? Yes, a little. But honestly, my first inclination was to set a goal of 20 blasts (one for each business day of the month), knowing I was going on vacation, and would miss some time. And I ended the challenge with 23 blasts.

Now it’s time to pick a challenge for the month of April, and I am not sure what to do. Here are my options:

– create sites for my existing domains just sitting there (probably 25 or so). This would be intense, but the results would probably be awesome!

– organize some of my PLR and use it to update several sites I have but really neglected for the past several months

– work on creating links and revenue for 2 sites I have and would love to flip, but not in their current state, as I want as much as possible for them.

Any thoughts? What would you like to see me do? Please comment below.