Top Five Essential SEO Tactics

Many people are unfamiliar with the top SEO tactics for making their websites profitable. You need to be sure you follow these tips if you want your website to make money for months and years to come.

1. Keep It Simple, Stupid The KISS rule is essential for success in the online business world. Spiffy Javascript and Flash effects may look nice, but they’re more difficult for search engine algorithms to understand, which will ultimately lower your page ranking. Because search engine optimization is all about tailoring your website to search engines, you want to make sure to keep your site simple enough for the engine to understand.

2. Content is King – Put lots of content together! Niche content is the best – simply defined as articles about things that everyone wants to know, that nobody already knows. Blogs are great, because they’re a regularly updated source of content. If you need to develop lots of high quality content, go through a freelance writers’ site and put out multiple requests – this way you can get a huge amount of content quickly.

3. Share Links – Send emails to the owners of established quality websites with similar content to yours and offer to share links. Chances are, as long as your site looks professional, like it’s going to make it big, they’ll accept, because they got where they are by sharing links. Search engines track how many sites link to yours, and use that to determine how valuable your site is.

4. Proper Sitemap and Meta Tags – When you submit your site to search engines, they will want to see that your site includes a sitemap that meets their search engine’s parameters, and that each page contains meta tags to help the engine categorize your site. The big engines like Google, Yahoo, and Microsoft’s Bing all offer programs to help you figure out the most relevant meta tag keywords, so definitely make use of these.

5. Keyword Optimization – When you’re creating a page that you want people to “land” on from the search engine, you want to make sure that the keyword density on that page is sufficient. You can figure out the best keywords by downloading a keyword generator from Google or other engines. Once you know what your content keywords are, make sure your page contains a 1-3% keyword density – or 1-3 times per hundred words. This may seem small, but keep in mind that very high keyword densities often make your content unreadable. Trying to “game the system” often results in penalization by search engine algorithms.

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