AdSense is amazing for this niche. If you like to learn more about the niche, or if you just love trucks, you may just hit gold!
Of course, intertwine affiliate offers in your content, as well as in the sidebar of your site. you can also create specific pages for commonly used/needed items for truckers.
Here are some domains available for this niche at this time:
UsedDumpTrucks.biz & .info get 18,100 exact searches a month.
CheapTrucksForSale.org & .biz get 9,900 exact searches a month.
ClassicTrucksForSale.biz & .info with 6,600 exact searches a month.
MilitaryTrucksForSale.net, .org, biz & .info, with 3,600 exact searches monthly.
AftermarketTruckParts.biz & .info have 4,400 exact searches a month.
CommercialTruckTrader.biz & .info, with 12,100 exact searches mothly
TruckTraderOnline.org, .biz & .info, with 12,100 exact searches a moth.
There is a lot more research that can be done for this niche, digging deep into it to find long tail keywords and phrases. Let me know if you need help.
by Adriana | Comments Off on Free Niche Research: TrucksGoogle Adwords
Pay Per Click or PPC is a way to advertise to a specific group of people who are searching for your information using keywords or a keyword phrase. It’s called Pay Per Click because you, as a business owner, only pay for the advertisement when someone clicks on it.
The clicks are good because they’re clicking on your URL and heading on over to your website where you can close the sale and make a profit.
There are different PPC programs through various search engines and companies however the most popular PPC service is Google AdWords.
It’s free to participate in AdWords however, before you to sign up there are a few questions you’ll want to answer including:
1. How many people are looking for your products or services? Keyword tools will help you find this information and it’s key to creating an effective PPC campaign.
2. How much will your click’s cost? Google’s traffic estimator will tell you how much it’ll cost you each time someone clicks on your ad. This is important because you can quickly spend thousands of dollars and if that’s not in your budget you need to design your campaign carefully.
3. Who are your competitors? Using Google, search for your keywords and pay attention to the ads that pop up in the right hand column of your search results. These are your competition. Study them carefully. Scan through the first couple of pages. When you see an ad that’s a repeat, you’ve gone through your competition. If there are more than 50 ads, you may want to reconsider a PPC campaign with those keywords.
Setting Up Your First Ad
Once you’ve determined the keywords you want to include in your ad, it’s time to write your first PPC ad. AdWords has a strict character limit. You get 25 keywords for your headline, 35 each for the next two lines of text, and then your URL. This means it’s time to get creative. You want a headline that captures attention and hopefully promises a benefit and then two sentences that inspire curiosity, evoke emotion, and motivate clicks through to your website.
Each PPC ad you create will be optimized for very specific keywords and should thus send readers to a relevant web page. If, for example, you have a PPC ad selling a dog training eBook and people who click through land on a page that sells dog care information you’re not going to have the same conversion rate as if you sent them directly to a sales page for that dog training eBook.
Once your ad is written, the rest is easy. Simply log onto or create your Google AdWords account and follow the steps. Set your budget low (you can always adjust it), create your ad, enter your billing information and you’re good to go. Oh, one final thing. Track the success of your PPC ads. You can fine tune them for optimal results, delete them and start over or add to your campaign.
This month I am participating in Matt Levenhagen’s Blast Challenge 11. What is that, you may ask? Every few months, Matt challenges the members of his campaign blasts forum to challenge themselves and do 100 PPC blasts/campaigns in a span of 5 weeks.
It’s an intense 5 weeks, but the results are usually incredible. As a matter of fact, the very first blast challenge I participated in helped me find my first wildly successful PPC campaign, and I only did about 10 campaigns, not 100. Here is a snapshot of that campaign:
This month my challenge is to do 50 PPC campaigns (even though I participate in Matt’s challenges, I am in the group that only do what we can). I’ve never done 50 campaigns in a month: my highest was 35 I think.
So, here is what I will do: every Monday for the duration of this challenge, I’ll post my progress here: how many PPC campaigns I did so far, what network I used (CJ, SAS, etc.), if my campaigns are direct to merchant or to landing pages, and my results for that week.
I’ll also concentrate a lot of my blog posts on how to succeed with pay per click this month.
I hope you’ll follow along with me, and if you’d like to try a campaign blast of your own, try out Matt’s blast guide and forum: there are no contracts, and the knowledge you’ll gain from doing a blast challenge may change your life. Come on: join me!
At the beginning of this month I challenged myself publicly to increase traffic to this site by 75%, and to accomplish that, I was going to do several things.
First, I was going got post at least 5 times a week, and since the day of the challenge (February 7th) I posted 19 posts, so I met that challenge.
Second, I was going to submit one article a week to a few article directories, and only submitted one, so I fell short on that one.
Third, I was going to guest post at least once, and I did 5 guest posts, so I exceeded that.
So, did all that help me increase my visitors 75%? Unfortunately, no. I fell short by a couple of hundred visitors. Here is a snapshot of my February visitors.
What I learned form this month’s challenge? I can guest post! And if I can, so can anyone else. Yes, it takes me a long time to come up with a good guest post, but the rewards are incredible!
I also learned that posting daily on my blog is too much for me: I’d rather write quality content than try to push lots of content that doesn’t meet my quality standards.
In the end, I am happy with what I accomplished this past month, and I will continue to come up with monthly challenges to grow my business.
I was talking to a person today who was asking about my work as an internet business broker. He was wondering what sort of timelines I see in preparing a good website for sale and how quickly it takes for me to sell it. My response to him is the same response I give to every potential client that asks me how long they should expect it will take to sell their business: it depends entirely on the quality of the internet business. Some website businesses sit on the market for a long time while others are snatched up remarkably quickly.
What is the difference between the sites that have to find ‘that right buyer’ and those sites that buyers will trip over to get a chance to buy? It usually isn’t the price point (we’ve had offers on 7 figure businesses within a few days of listing them).
If you were to start an internet business today, what would be the best way to build that internet business to fetch the most money possible in the shortest amount of time?
Here are four principles that you would ideally follow if you were to build an Internet Business today with the intent to eventually sell it as quickly as possible for the best price possible.
Keep Detailed and Clean Financial Records
The biggest mistake people make when selling their Internet business is that they do not have a clean, easy to read, understand, and verify financial history. If you are looking to sell any business for more than $30,000, having a clean financial history is paramount. A clean financial history will inspire confidence (and reduce the invitation for closer scrutiny), put you ahead of other sites looking to sell, and give buyers quick and easy methods to place a value on your business.
Here are a few key things to do to keep your records clean:
Use Quickbooks! If you don’t know how to use Quickbooks, learn. If you don’t like Quickbooks, figure out another common accounting program that will be able to generate profit and loss statements for you.
If you absolutely hate doing accounting, then hire a book keeper. If you are building a business to sell, this isn’t ideal, though, as you will want to keep your expenses as low as possible to show a higher cash flow.
Incorporate the business as its own entity. It can be a huge mess to try and separate the revenues and expenses for two or more businesses. Don’t have your businesses share the same bank account – separate for the sake of clarity.
File very honest taxes. This may be the most difficult thing for a business owner to do. Don’t take expenses on that you don’t need to. Yes, you’ll probably pay more in taxes, but if you can produce tax returns to verify your financials, buyers will go crazy for it. Plus, if a buyer needs to get an SBA loan (only available at this time on acquisitions below $200,000), those tax returns will be used by the lending bank.
Don’t mix personal expenses with business expenses. Most business owners do it – those meals with the wife or friends where ‘business’ happens to come up in passing, but 100% of the bill is charged to the business. Most buyers will understand, but if you can avoid doing this it will make verifying your financials quick, easy, and painless.
If I were to offer just one piece of advice to any Internet business owner, this is the bit of advice I would give. Keep your finances clean, easy to read, up to date, and easily verifiable. Buyers will thank you (they rarely see well organized financials).
Keep It Automated
I have a great job I would like to offer you. The salary is $100,000 per year. All I need from you is to have you pay me $300,000 and work 60 hours per week for the next 3 years. After that, you may get a bonus check. Do you want to take it?
(Hint: you are supposed to say no. If you did say yes, call me – really…). Most buyers won’t take this either.
Buyer’s are not interested in buying a job. They want a business, which means you have to build a business. When you can automate part of your business, automate it. Outsource the boring stuff, outsource the specialized stuff, and focus on bringing your total hours as low as possible.
I’m personally not a fan of Tim Ferris’s “Four Hour Work Week Book” (although Tim Ferris is a fantastic author, business person, and thinker), but his principles are ideal for building a business that would sell well. Implement those principles and understand this: the more you are crucial to the day to day operations of your business, the less appealing your business will be to potential buyers.
The ideal business for sale will have buyers imagining themselves walking in on day one and earning money without having to hurdle a significant learning curve or spend 60 hours per week just trying to keep up with the business model.
Jump Some Hurdles and Build Stability
Get familiar with the phrase “low barriers to entry” and learn to avoid business models that are associated with that phrase. A key question many buyers ask when looking at buying an Internet business is “what’s to prevent someone else from starting up the same thing and being just as successful”? Many website business buyers are not technical in nature and feel as if they are a bit behind the Internet curve. This is why they are looking to buy an established Internet business – it takes some of the guess work out of having a successful online business.
Make your business difficult to copy and emulate. In a competitive field this may require having a unique blend of vendors, a core set of keywords that you rank well for, and a blend of partners that drive traffic to your site. Alternatively this may be finding a nice niche without a lot of competition that you can quickly dominate. Even if there is nothing to prevent someone from entering your market, being able to point to a loyal customer base is something that cannot be replicated in a few months.
While assuring that you have entered a market that has some challenges to enter into, be sure to build some stability. If you rely on vendors or suppliers to supply products, don’t rely too heavily on just one vendor. Similarly, if you receive most of your web traffic from a handful of well placed organic ranking keywords, figure out how you can stabilize your market. Always ask yourself what you would do if one key component of your business disappeared tomorrow. Don’t rely on any one person, company, or vendor to be loyal to you or your company.
Know When to Sell
This may be the most difficult thing for an Internet business owner to determine. The fastest selling businesses are growing businesses. However, when you are growing, it is difficult to imagine giving up something that is fun and exciting. Here are a few key tips to keep in mind:
Not all businesses grow forever. Entrepreneurs especially have a tendency to get their businesses to a certain point, and then find that they are unable to bring it to the ‘next level’. Know your limits and skillset and sell before you hit your limit.
It’s fun when its growing, it’s not fun when its shrinking. The reason so many Internet business owners miss out on the best time to sell is that they are having too much fun. When times get rough, however, and their businesses are no longer putting charge in their day (and similarly are no longer putting green in their bank accounts), they think it is a good time to sell. Ask yourself why someone else would find your business fun when you no longer find it fun? Chances are, not as many people will be interested.
Don’t max out your value. Buyers love to see a clear path for continued growth. Few Internet business buyers are in this business to hold a steady asset. This is a high risk, high reward type of acquisition which usually attracts those who want to see big dividends for their investments. Don’t exhaust all the growth potential of your business and paint a clear picture for a new owner so they can see just how easily they can grow what you started.
Does it Make Business Sense?
Building the ideal business to sell involves making a lot of decisions that may not make the best business sense. As always, you need to weigh the potential benefits of selling your business against what is good for your business today. I personally wouldn’t recommend following all of these principles to the letter, but rather follow the spirit of these principles as they can apply best to your individual Internet business.
Buyers are constantly seeking quality online businesses to buy. If you can carry some of these traits, and carry them better than other, similar businesses for sale, you’ll have buyers tripping over themselves to make you a quick, cash offer.
