It’s not something anyone plans to do, but it happens to some of us. As I am pondering over my life as an entrepreneur, I see I’ve made some mistakes that took me off my course.
I started online in October of 2000 with a gift basket site: I knew nothing about building or maintaining a website, SEO, or how to run a business for that matter.
In the process of learning how to bring potential customers to my site, I not only learned how to rank well in Google, but I also learned about AdSense and affiliate marketing.
And with that knowledge, I began to suffer from the “shiny object syndrome”, as some call it. I wanted to test everything I learned, and so I started accumulating a new domain for every new project I thought I needed.
I also started to look for other ways to make money online (sound familiar?), and so I lost my focus. I went from making a consistent $200/day to sometimes only $10/day.
I learned a lot in the past few years, but how is that good if I can’t get out of learning mode? Just learning something new every day will not help me unless I make a decision to follow through and apply what I learned.
So, I’ve been pondering where to take my business form here on, and I decided I need to get back to basics. I already started “trimming the unnecessary fat”:
• gave away several domains I didn’t have time to develop
• sold a site I lost interest in
• let a few other domains expire
• started this blog to share my journey back to a profitable online business
Are you making the same mistake? If so, it’s time to look at your business and decide today to focus: one project at the time!