When you start an Internet business there is a lot to consider. The first and most obvious is learning how to build a website. Today that is easier than ever because there are so many inexpensive tools at your disposal. The real trick is getting those tools to work for you literally. One of these tools is your keyword generator.
Keywords are really more than just simple words. You aren’t going to get much traffic from a single word search as a matter of fact its pretty safe to say that you wont get any traffic from a single word search because they are too broad. Search engines like phrases that are keyword rich.
Keywords are actually key phrases. Keyword phrases are those phrases that directly relate to your business. If you are an internet marketer, then your keyword phrases will include any phrase that would be used and searched for in the world of internet marketing. Think about how you would search for something. What are the various phrases that you use to narrow your search to find what you are looking for?
How does one choose the right keywords? This is where a keyword generator tool comes in. When you are thinking about your content, this tool takes the guesswork out of the equation for you. You give it your information and it comes back with the keywords and phrases that are most associated with your business.
Because a keyword generator works with known information based on recent web searches, you can be assured that the information it gives you is accurate. Some keyword tools will even show you seasonal statistics, allowing you to change your content during those times when people are most likely to be searching using particular phrases. Many of these tools are free, but if you want to pay a small fee, you can get even more from keyword generator software.
Once you have a list of keywords and phrases, its time to turn them into good web content. Good web content is a big part of drawing the right traffic to your site. While it may seem obvious, the number one mistake that people when optimizing their site is lack of targeted keywords and phrases!
Keywords should be used all throughout your website, not only on the homepage. Remember that people can enter your site from any page, so be sure that you have your keywords on every page.
We have said once before, but we are going to say again for emphasis: write good content. If you don’t feel comfortable writing the content for yourself, hire a professional to do it for you. It will be well-worth the money you spend.
Don’t use Black Hat techniques to try and get better rankings. Black Hat techniques include keyword stuffing, inserting invisible text, and creating fake doorway pages. While using these techniques may get you higher rankings in the beginning, over time you may be penalized for it.
About the Authors
—————–
Lena Morrish and Dima Nikolayenko are the publishers of the popular website http://www.InternetBusinessBTS.com and the owners of Bridge to Success, an internet marketing company committed to helping you succeed. If you are interested in how to start a small Internet business from home they can teach you how to make websites that are profitable, how to use your keyword generator tools, your marketing tools and much more. Already in business? They have all the latest tips to keep you informed!