Outsourcing is the wave of the future. You could pick up the phone in the United States and talk to a customer service representative in India. Alright, that probably won’t happen with your small business but you get the picture. Whenever outsourcing is viable, it will be employed.
Before looking to outsource any of your business work, think about what jobs you can outsource. There are several considerations that are included in that decision. The last thing you want is to compromise the trust of your customers by making a wrong decision.
Confidentiality
Whenever you are dealing with a business, there are confidentiality issues. Your clients trust you with their personal and financial information. Anyone working for you must have that same level of commitment to the clients that you have. Outsourcing work that will include this and other sensitive information about your business needs to be placed in the right hands.
Draw up a confidentiality contract. Anyone who wants to work for you must sign this contract stating that they will not reveal any information that they are given to a third party. Also, any work that they do for you is proprietary, meaning it belongs to you and not them. No one wants any breach of confidence but if there is one, you have a legal right to sue for damages with a signed contract.
Time Constraints
Working with someone who is in the same time zone has its perks. You can communicate in the same time and that person can answer you back directly when you call, IM or email them. It is like being in the same room.
On the other hand, a person working in another time zone presents a delay in getting some projects finished. You wouldn’t outsource a job with time constraints on deliverables if your contractor was half a world away. Communication would be challenging to say the least if you needed answers right away. Everything depends on your type of business and how you feel comfortable working.
Outsourced Jobs
Now, we are down to the nitty-gritty. What jobs will you outsource to others? Here is a short list of possible outsourcing opportunities:
You’ll notice that some of these jobs don’t involve any sensitive information. The ones that do require it need someone with the utmost of discretion.
Having a website is important for an online business. Your website is where people will find you, get answers to their questions and buy your goods and services. Static pages, old content and faulty buttons are not going to win you any new customers. A website designer can handle the job of fixing website problems and making it search engine friendly. On your own, it takes a while to learn the ins and outs of setting up a website and keeping it up. Outsourcing to someone with these skills is a good idea especially if you know nothing about websites.
by Adriana | Comments Off on What Jobs Can You Outsource?How To, Work at Home
Outsourcing involves farming out your work to qualified professionals for the benefit of your business enterprise. Large corporations have been doing it for a few years now with great success to their bottom line. These companies outsource jobs to other countries where they can be done just as efficiently for less cost. People get jobs and the company wins on all fronts.
This concept is not just for the big companies. Small business enterprises can use outsourcing to their benefit as well. Whether you are running a small business out of your home or online, it takes work to keep everything running smoothly. There don’t seem to be enough hours in the day to get all of the work done.
Consider outsourcing as a means of boosting your bottom line and lightening your load a bit. With an online enterprise, usually you are the “everything person.” You function as the bookkeeper, web designer, content writer, Internet marketer, customer service representative and the executive assistant. It could take the better part of a day to respond to all of your business emails or to handle bills at the end of the month.
If you need help, there are affordable choices for small businesses. For you, outsourcing in the virtual world is a great option. People with certain expertise can help your business to grow. The trouble is finding these people and more specifically, the right people to handle your business needs.
Outsourcing works best when you know what jobs you can outsource and which ones are best left in-house. Also, learning the benefits of outsourcing makes you more confident and knowledgeable when looking for an individual or company to contract with.
Once you decide to outsource, you’ll need to know how to find who you are looking for. Creating an application and interview process gives you tools to determine who will be the best fit for the jobs you want to outsource. Virtual assistants are putting a new face on the process of outsourcing and proving themselves to be a great asset.
How would you like to get a press release distributed for only $5? How about a video created for the same amount? An article written? Keyword research done?
When you first start an online business, free time is non-existent. Either you are setting up a website or marketing your business or answering emails. Each job is important but it leaves no time for anything but work and sleep.
Many parents begin home businesses to spend more time with their families. You may have that opportunity eventually, but in the beginning you’ll work almost as much as you did with your regular job. Outsourcing allows you to get a few of those piles off of your desk and into the hands of someone else. Life becomes a little better because you can now see the light at the end of the tunnel.
Increase Productivity
With small businesses, if you don’t do it, it won’t get done. This includes the big M – marketing. In order to sell your goods and services, people need to know that you exist. Putting the word out there about you requires a marketing strategy that includes advertising. Just researching the market and establishing an online presence takes a big chunk of time each day.
When you outsource some of the tasks within your business, it leaves more opportunities for you to handle more pressing work of the business that requires your attention. Developing a marketing plan involves trial and error but that won’t bother you as long as you know that all your other bases are covered through outsourced companies or individuals.
Better Customer Service
Anyone who has ever owned a business or patronized one knows how important customer service is. A business, especially a small one or an online enterprise can be made or broken on the strength of their customer service program. Each customer wants to feel special, as if they are the only one that you have.
A good customer service program takes care of their new and returning customers. Questions and emails are answered promptly. Issues with merchandise are rectified rapidly. Outsourcing customer service to a third party frees you from answering business related emails or telephone calls. The customer’s need is met and you only answer emails or calls from anyone who needs your expertise to handle their situation.
Increased Profits
You go into business to make money. It is true that you want to be the boss, but without money coming into the business your stint as head honcho will be short lived. Maybe you want to expand your business but don’t see how without some additional help. Outsourcing some of the daily duties allows you to focus on streamlining business functions and finding new markets to explore.
Lower Overhead Costs
If you have more money coming in than going out, you are doing something right. One way to lower your costs is to hire virtual contractors instead of employees. Employers are responsible for their employees’ health care benefits package and unemployment insurance.
Outsourced jobs are done by contractors. Virtual assistants and other companies that you hire to take some of the burden off of you are also business owners. As such, they pay for their own health insurance and any other expenses they might incur. You don’t pay for equipment or lunches or breaks. The actual time spent on your projects is all that you are being billed for.
Many online businesses use contractors instead of regular employees. In the beginning, you usually can’t afford to have any full-time people working for you. Outsourcing allows you to keep that status quo and increase your profits at the same time.
Employing Knowledge and Experience
As we stated before, outsourced work is done by contractors who are also working to build their own businesses. They have built a reputation of reliability and on-time product delivery. It is as important to them as it is to you to do a good job.
Most virtual assistants and other contractors bring a wealth of knowledge and expertise to the table. You might need a person who can answer your emails and perform customer service duties. That same virtual assistant may have extensive experience in website building. They can be of assistance to you further in other ways.
Choosing contractors, who have many talents instead of just the one you need at the time, will save you headache if and when you need more jobs outsourced. A knowledgeable person can troubleshoot problems and answer your questions without the need to consult yet another person.
Around the Clock Service
When you run an online business, you deal with people in many different time zones and countries around the world. While you are sleeping, your clients are just starting their day by bombarding your email and voicemail with messages. That means a lot of busy work to do when you get going in the morning.
One thing to consider when outsourcing your work is the location of the contractor. If they are living in another time zone, this benefits you because while you sleep, they are still working and taking care of clients. It is like a 24 hour convenience store. There is always someone on duty. Handling responsibilities like that requires someone you trust implicitly.
It’s a fact: outsourcing is the wave of the future. If you want to be able to grow your business, you need to learn about outsourcing, and give it a try.
Here are some examples of outsourced jobs for internet marketers:
Website Design – when starting out (and even later), you may not know how to create an appealing website. Sure, you can spend hours upon hours and come up with something, but why not let an expert create a professional looking website that will help your business grow?
Sit down and come up with a plan for your site, and then hand it over to a good web designer, and while you are waiting for your site to be created, go on and start working on your content, make marketing plans, etc.
Website Content – if you have a hard time coming up with content for your sites, or, if you get frustrated just thinking about sitting down to write for your sites, don’t waste your energy. Find someone who is good at writing and hire them to create your content.
Great content writers are fairly easy to find these days, but I suggest you start out with a small test just to make sure your writer is a good fit for your business.
Customer service – this would include managing email, sending out quotes, product support, answering the phone, etc. Can you even imagine how much more you can do in your own business if these tasks were handled for you by a professional, and you didn’t have to worry?
Niche Research – Doing proper niche research before starting a new site is the best insurance for a successful business online. Too many newbies get excited and start their business before doing their research, only to find out later, after spending time and money, that they are in the wrong niche or that there is too much competition.
There are many more outsourcing opportunities, but this is a start. When you are ready for more, you can also outsource list building, traffic, product creation and more.
Nicole Dean’s product, Outsource Weekly can help you avoid costly outsourcing mistakes. Learn TODAY how you can build a better, stronger business.
by Adriana | Comments Off on Is Outsourcing Part of Your Business?
