pay per click business Archives - My Online Business Journey

PPC Challenge Update – Week 4

It’s now been 4 weeks since the beginning of the PPC challenge, and the end is in sight. While the month is almost over, the challenge will go on for another week.

Let’s see: blasting new campaigns is not hard, but finding the time to sit down and do it, is another matter.

Last week I said I was going for 15 new blasts, and I ended up doing 7. My total count as of now is

– 2 to landing pages

– 12 direct to a merchant on CJ

– 9 direct to merchants on SAS

And here are my stats:

Impressions: 72,301
Clicks: 631
CTR: 0.87% (it went up a little more again. BTW, some of my ad groups are getting as high as 4.85$, but some are not getting any clicks))
Cost: $129.90
Commission: $115.82
Profit: – $14.08 I am still in deficit, but I am confident that once the blasting phase is over, and I go into the account and remove those keywords and phrases taht are getting lots of clicks and no sales, I will be in profit.

I made a total of 6 sales from 4 campaigns, and that is pretty good.

This week I went back and got reacquainted with the AdWords Editor, which I’ve used a lot in the past, but forgot how to use it, since I haven’t done much PPC in the past year or so.

My FaceBook campaign is also getting some action, after I increased my bid amount. No sales yet, but I am seeing clicks from there.

Nest week I’ll wrap up this challenge, and will probably give a follow up update in a month or two.

Do you need help stating new campaigns? Do you have questions? Post below and I’ll be happy to help you. Here is to PPC success!

03/29/2010 by Adriana | Comments Off

Google Adwords

Pay Per Click Basics

Pay Per Click or PPC is a way to advertise to a specific group of people who are searching for your information using keywords or a keyword phrase. It’s called Pay Per Click because you, as a business owner, only pay for the advertisement when someone clicks on it.

The clicks are good because they’re clicking on your URL and heading on over to your website where you can close the sale and make a profit.

There are different PPC programs through various search engines and companies however the most popular PPC service is Google AdWords.

It’s free to participate in AdWords however, before you to sign up there are a few questions you’ll want to answer including:

1. How many people are looking for your products or services? Keyword tools will help you find this information and it’s key to creating an effective PPC campaign.

2. How much will your click’s cost? Google’s traffic estimator will tell you how much it’ll cost you each time someone clicks on your ad. This is important because you can quickly spend thousands of dollars and if that’s not in your budget you need to design your campaign carefully.

3. Who are your competitors? Using Google, search for your keywords and pay attention to the ads that pop up in the right hand column of your search results. These are your competition. Study them carefully. Scan through the first couple of pages. When you see an ad that’s a repeat, you’ve gone through your competition. If there are more than 50 ads, you may want to reconsider a PPC campaign with those keywords.

Setting Up Your First Ad

Once you’ve determined the keywords you want to include in your ad, it’s time to write your first PPC ad. AdWords has a strict character limit. You get 25 keywords for your headline, 35 each for the next two lines of text, and then your URL. This means it’s time to get creative. You want a headline that captures attention and hopefully promises a benefit and then two sentences that inspire curiosity, evoke emotion, and motivate clicks through to your website.

Each PPC ad you create will be optimized for very specific keywords and should thus send readers to a relevant web page. If, for example, you have a PPC ad selling a dog training eBook and people who click through land on a page that sells dog care information you’re not going to have the same conversion rate as if you sent them directly to a sales page for that dog training eBook.

Once your ad is written, the rest is easy. Simply log onto or create your Google AdWords account and follow the steps. Set your budget low (you can always adjust it), create your ad, enter your billing information and you’re good to go. Oh, one final thing. Track the success of your PPC ads. You can fine tune them for optimal results, delete them and start over or add to your campaign.

03/04/2010 by Adriana | 5 Comments

Affiliate Marketing, Google Adwords

How Can PPC Help My Business Grow?

step-by-step affiliate marketing with AdWords

Did you know that PPC can help your business grow tremendously? Of course, you need to take the right steps in starting your campaigns, but it’s possible. Read on to discover how pay per click can help your business grow.

1. It Provides Results-Driven Marketing at an Affordable Price

Using PPC ads allow you to target your specific audience
– Its pinpoint accuracy can reach a local clientele within a 20-mile radius of your business, if that is your best market.
– You can design ads using specific keywords selected to reach those online buyers already interested in your products or services.
– The price per click is totally determined by you and dependent upon the popularity of the keywords you choose.
– There are no ugly surprises, no hidden fees, simply pay for those whom you draw to your ad and convince to click through.

2. It Equips You with Tracking Tools

Depending on what software you choose for your PPC campaign, there are a wide variety of available tracking tools designed to let you see just how pay per click can help your business grow.

For example, Google AdWords can help you identify the most effective keywords or keywords phrases that will give you the most return on your investment. You may also use Google’s contextual targeting technology that automatically matches your ads to similar ones within their network for greater ad performance.

Placement Performance Report enables its users to see exactly where their PPC ads appear and supplies proven results for future ad development.

Using one or all of these tracking tools lets you hone your PPC ads and help your business grow far faster than yesterday’s traditional, and much more expensive, marketing methods.

3. It Builds Brand Awareness

For as little as a few pennies per click, you can build brand awareness as effectively as your larger, richer, and more experienced competitors. Pay per click actually helps your business grow by equalizing the playing field. You no longer have to take a backseat to the large chains with deeper pockets because your name is less known.

4. Get Results From Day One

Once you start your campaign, you can see results almost immediately: you’ll know within days, if not hours, how your offer is performing. Rather than competing by size or experience, you can now position your business at the top of the market based on quality, performance, price, and ongoing customer service.

5. It Teaches You to Create a Buying Atmosphere

Not only will PPC ads help your business grow by showing you how to reach your targeted consumers, but it will also teach you how to convince interested prospects to purchase by selling the benefits of your products and services. PPC ad campaigns help your business grow by suggesting strong selling words as well as emotionally charged keywords. Words like “free,” “discount,” and “limited weekend offer,” will help you move your prospects to make a buying decision.

If you want to learn more about how to grow your business with PPC, learn form the best. Matt Levenhagen created the Campaign Blasts system, and hundreds of people learned how to build their businesses with his method, me included. Here is a link to Matt’s Campaign Blasts system.

02/01/2010 by Adriana | 2 Comments