ppc blasting

Challenges

Wrapping Up the PPC Challenge

ppc final stats

Today is the last day of the PPC challenge over at Matt Levenhagen’s forum and my last update. It’s going to be a short, one, as I haven’t been able to add any more campaigns this past week.

Taking a look at the image to the right, you’ll see :

Impressions: 87,922
Clicks: 889
CTR: 1.01%
Cost: $182.17
Commission: $115.82
Profit: – $66.35

So, I ended up spending more than I made, but that’s OK: now it’s time to go back and analyze things and make adjustments. As a matter of fact, I already paused a few ad groups.

During this challenge I found some amazing merchants that I want to explore/promote further: some I realized would do better with video promotion, some with bum marketing, and some by even creating sites around some of the products. In the end, that is the reason I blasted in the first place: to find merchants and/or products to promote.

Am I disappointed I didn’t reach my goal of 50? Yes, a little. But honestly, my first inclination was to set a goal of 20 blasts (one for each business day of the month), knowing I was going on vacation, and would miss some time. And I ended the challenge with 23 blasts.

Now it’s time to pick a challenge for the month of April, and I am not sure what to do. Here are my options:

– create sites for my existing domains just sitting there (probably 25 or so). This would be intense, but the results would probably be awesome!

– organize some of my PLR and use it to update several sites I have but really neglected for the past several months

– work on creating links and revenue for 2 sites I have and would love to flip, but not in their current state, as I want as much as possible for them.

Any thoughts? What would you like to see me do? Please comment below.

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Challenges, Google Adwords

PPC Challenge Update – Week 4

ppc results fourth week

It’s now been 4 weeks since the beginning of the PPC challenge, and the end is in sight. While the month is almost over, the challenge will go on for another week.

Let’s see: blasting new campaigns is not hard, but finding the time to sit down and do it, is another matter.

Last week I said I was going for 15 new blasts, and I ended up doing 7. My total count as of now is

– 2 to  landing pages

– 12 direct to a merchant on CJ

– 9 direct to merchants on SAS

And here are my stats:

Impressions: 72,301
Clicks: 631
CTR: 0.87% (it  went up a little more again. BTW, some of my ad groups are getting as high as 4.85$, but some are not getting any clicks))
Cost: $129.90
Commission: $115.82
Profit: – $14.08 I am still in deficit, but I am confident that once the blasting phase is over, and I go into the account and remove those keywords and phrases taht are getting lots of clicks and no sales, I will be in profit.

I made a total of 6 sales from 4 campaigns, and that is pretty good.

This week I went back and got reacquainted with the AdWords Editor, which I’ve used a lot in the past, but forgot how to use it, since I haven’t done much PPC in the past year or so.

My FaceBook campaign is also getting some action, after I increased my bid amount. No sales yet, but I am seeing clicks from there.

Nest week I’ll wrap up this challenge, and will probably give a follow up update in a month or two.

Do you need help stating new campaigns? Do you have questions? Post below and I’ll be happy to help you. Here is to PPC success!

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