It’s now been 4 weeks since the beginning of the PPC challenge, and the end is in sight. While the month is almost over, the challenge will go on for another week.
Let’s see: blasting new campaigns is not hard, but finding the time to sit down and do it, is another matter.
Last week I said I was going for 15 new blasts, and I ended up doing 7. My total count as of now is
– 2 to landing pages
– 12 direct to a merchant on CJ
– 9 direct to merchants on SAS
And here are my stats:
Impressions: 72,301
Clicks: 631
CTR: 0.87% (it went up a little more again. BTW, some of my ad groups are getting as high as 4.85$, but some are not getting any clicks))
Cost: $129.90
Commission: $115.82
Profit: – $14.08 I am still in deficit, but I am confident that once the blasting phase is over, and I go into the account and remove those keywords and phrases taht are getting lots of clicks and no sales, I will be in profit.
I made a total of 6 sales from 4 campaigns, and that is pretty good.
This week I went back and got reacquainted with the AdWords Editor, which I’ve used a lot in the past, but forgot how to use it, since I haven’t done much PPC in the past year or so.
My FaceBook campaign is also getting some action, after I increased my bid amount. No sales yet, but I am seeing clicks from there.
Nest week I’ll wrap up this challenge, and will probably give a follow up update in a month or two.
Do you need help stating new campaigns? Do you have questions? Post below and I’ll be happy to help you. Here is to PPC success!